Resources

Free Materials to Help You Decide — No Email Required

Everything on this page is free and open: our catalogs, honest answers, a glossary of marketing terms, and the same free Google tools we use for clients. Read first, talk later — or never. Your choice.

On This Site

Guides & Policies, All Open

Service Catalogs

Ten PDF catalogs covering SEO, social media, ads, websites, content, email, analytics, industries, pricing and our agency profile.

Browse Catalogs →

Frequently Asked Questions

Straight answers on pricing, scope, contracts, reporting, cancellations and what we do not promise.

Read the FAQ →

Transparent Pricing

Every package and one-time service price we charge, with exactly what is included — and what is always extra.

See Prices →

Our Process

The five steps every engagement follows, from free consultation to reporting and improvement.

How We Work →

Advertising Disclaimer

What we are legally required — and honest enough — to tell you about marketing results and guarantees.

Read Disclaimer →

Refund & Cancellation Policy

How cancellation requests are handled and how refunds are reviewed against work performed.

Read Policy →

Prepare

Before Your Free Consultation

You do not need anything formal — but five minutes of preparation turns a good call into a great one. Skim this list beforehand:

Book Free Consultation

Your top business goal for the next 6–12 months (more calls, footfall, sales, bookings)
Links to your current website, Google Business Profile and social pages
What you have already tried — and what happened
A rough monthly budget you are comfortable spending on marketing
Who makes the final decision, and roughly when you want to start

Glossary

Marketing Terms in Plain Language

The jargon you will hear on any agency call — explained honestly, with no upsell attached.

SEO (Search Engine Optimization): Improving your website so it appears higher in unpaid (organic) search results.
Local SEO: SEO focused on appearing in local searches and map results for your service area.
Google Business Profile (GBP): The free Google listing that shows your business on Google Maps and local searches.
SERP: Search Engine Results Page — the page Google shows after a search, including ads and map results.
PPC (Pay-Per-Click): Advertising where you pay only when someone clicks your ad, such as Google Ads.
CPC (Cost Per Click): The average amount paid for one ad click.
CTR (Click-Through Rate): The percentage of people who saw something (an ad, a search result) and clicked it.
ROAS (Return on Ad Spend): Revenue earned for every rupee of advertising spend — a ratio, not a promise.
Impressions: How many times content was displayed, whether or not it was clicked.
Conversion: A meaningful action taken by a visitor — a call, a form message, a purchase.
CRO (Conversion Rate Optimisation): Improving your pages so a higher share of visitors take the action you want.
Landing Page: A single-purpose page built to turn visitors into enquiries or sales.
Google Analytics (GA4): Google’s free tool that measures how people find and use your website.
Search Console: Google’s free tool showing how your site performs in search and any issues found.
Keyword: The words people type into search engines — the target of SEO and search ads.
Backlink: A link from another website to yours — one of many factors search engines consider.
Meta Tag: Hidden text in a page’s code (like the title and description) that search engines read.
Hashtag & Handle: Handle is your identity on social platforms; hashtags group posts by topic.

Free Tools

The Google Tools We Use for Clients

All free, all official — you can set these up yourself today, or have us do it as part of an engagement.

Prefer we handle the setup? Analytics & Tag Manager setup is ₹3,999 one-time, and Google Business Profile setup is ₹1,999 — see pricing for everything.

Ready to Apply This to Your Business?

Bring your notes to a free consultation and we will help you turn them into a plan.

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