Keyword Research
Target the Words Your Customers Actually Search For
Keyword research reveals the exact terms and phrases your potential customers use when searching for your products or services. We analyse search volume, competition and intent so you target keywords that drive traffic and enquiries.
Benefits
Why Keyword Research Matters
Understand What Customers Search For
Keyword research reveals the exact terms and phrases your potential customers use when searching for your products or services.
Target the Right Search Intent
Not all searches are equal. We identify keywords that match user intent — informational, navigational and transactional — so you attract visitors ready to act.
Discover Content Opportunities
Keyword gaps reveal topics your competitors rank for but you do not, creating a roadmap for content that drives traffic and enquiries.
Prioritise by Volume and Competition
We analyse search volume and competition so you focus on keywords that offer the best return for your effort and budget.
Deliverables
What You Receive
- Comprehensive keyword list with search volume and competition data
- Keyword mapping — which keywords to target on which pages
- Search intent analysis for each target keyword
- Content opportunity gaps vs competitors
- Local keyword variations for each service area
- Prioritised keyword strategy — quick wins and long-term targets
Process
Our Keyword Research Process
Discovery
We gather seed keywords from your business, services and customer language.
Expansion
We expand the list using search data, competitor analysis and related searches.
Analysis
We analyse volume, competition and intent for each keyword.
Mapping & Strategy
We map keywords to pages and prioritise by opportunity and effort.
FAQ
Keyword Research FAQ
What is keyword research?
Keyword research is the process of finding and analysing the terms people enter into search engines. It helps you understand what your customers are searching for and how to target your content accordingly.
How many keywords should I target?
It depends on your business and market. We typically recommend targeting 10 to 30 primary keywords with dozens of related secondary keywords, mapped across your website pages.
Do keyword research results change over time?
Yes. Search trends, seasonality and competition evolve. We recommend reviewing and updating your keyword strategy every 3 to 6 months.
What is search intent?
Search intent is the reason behind a search query. Someone searching "best dentist near me" has commercial intent, while "what is a root canal" has informational intent. Targeting the right intent ensures you attract visitors ready to act.
Can you do keyword research for local searches?
Yes. We research keywords specific to your service areas, including local variations and "near me" searches that drive local visibility and enquiries.
Ready to Find the Right Keywords for Your Business?
Book a free consultation to discuss your market and how keyword research can drive targeted traffic to your website.
